![TRP 311: [Legal] What In-House Counsel Really Want from Law Firm Events with Val Madamba](https://images.beamly.com/fetch/https%3A%2F%2Fmegaphone.imgix.net%2Fpodcasts%2F0aeff01a-3749-11f1-bd44-2750238d9251%2Fimage%2Fb8c09ef8dd28c7d1f23db0ba5b8ebcf2.png%3Fixlib%3Drails-4.3.1%26max-w%3D3000%26max-h%3D3000%26fit%3Dcrop%26auto%3Dformat%2Ccompress?w=365)
In Episode 311 of The Rainmaking Podcast, Scott Love speaks with Val Madamba about what in-house counsel actually want from law firm events—and why most firms get it wrong. Drawing from original research and interviews with in-house lawyers, Val reveals that many events fail because they feel too generic, overly broad, and disconnected from real client needs. Instead of defaulting to lecture-style presentations, she explains how firms can design events that foster meaningful conversations, stronger relationships, and real business development outcomes.
Val breaks down practical strategies to improve law firm events, including targeting the right audience (beyond just general counsel), involving clients directly in panels, and designing experiences that create engagement before, during, and after the event. Whether you’re planning a client dinner, CLE, roundtable, or practice group summit, this episode provides a clear roadmap to turn your events into powerful rainmaking tools that differentiate your firm and deepen client trust.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/R1-n0NNOlSA
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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A former regulatory attorney turned legal-event strategist and facilitator, Val Madamba works with law firms and legal organizations to create summits, trainings, and client events that attract, engage, and motivate every audience. She is the author of the 2026 report "What In-House Counsel Want & Need from Law-Firm Events," based on interviews and
surveys with 60+ in-house counsel.
Through Convene Legal, Val also designs and facilitates peer roundtable series that bring in-house and outside counsel together for honest, forward-thinking conversations around improving the way legal professionals work together.
Links: https://www.linkedin.com/in/vmadamba/
The Managing Partner Lab, May 14-15, New York City
https://surepoint.com/managing-partner-lab/
What is the MPL The Managing Partner Lab (MPL) is a collaborative two‑day, in‑person workshop designed exclusively for managing partners and executive directors. This is a working session built to help senior firm leaders step away from daily demands and focus on the issues that most directly influence firm performance.
Across two days, participants engage in expert‑led discussions, peer collaboration, and practical workshops that translate industry insight into firm‑specific plans. The MPL brings together nationally recognized thought leaders in law‑firm economics, talent strategy, technology, and client expectations—along with facilitated opportunities to connect with peers facing similar challenges.
Why Attend
Mid‑sized firms are navigating unprecedented pressure: evolving talent dynamics, tightening margins, rapid technology disruption, and rising client expectations. Leaders need time and space to make sense of what’s changing—and determine what to do next.
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